The strongest female player in the world, Hou Yifan of China  became the Women's World Chess Champion for the first time in 2010. She has been the Women's World Chess Champion three times, the youngest ever to win the title, as well as the youngest female player ever to qualify for the title of Grandmaster.

Regarded as the strongest female player in the world, "leaps and bounds" ahead of her competitors, Yifan now competes with the world's top grandmasters in the World Chess Championship cycle, the first woman ever to do so.

As of 2017, Hiu Yifan is represented by World Chess. Immensely popular in Asia and around the world, Yifan is a perfect role for millions of women worldwide (as well as men who are learning chess based on her games).